About WackyMu
We make things that shouldn't exist — and then they do.
WackyMu is a Miami-based creative studio working at the intersection of branding, design, photography, and physical experience.
The Studio
WackyMu started as a question: what happens when you stop treating creative disciplines as separate departments and start treating them as one continuous act of making? The answer turned out to be a studio that doesn't fit neatly into any category — and that's exactly the point.
We work with brands, agencies, and independent creators who want something that feels genuinely original. Not trend-chasing. Not templated. Work that carries a point of view and holds up over time.
Our process is collaborative by design. We ask a lot of questions, push back when something feels safe, and stay in it until the work is right. Miami is our home base, but we work with clients everywhere.
How We Think
Constraint is creative fuel
The best work rarely comes from unlimited budgets and zero guardrails. We find the interesting problem inside the brief and build from there.
Discipline is a tool, not an identity
We don't think in silos. A branding project might need a photographer's eye. A photography project might need a spatial designer's instinct. We follow the work wherever it leads.
Weird is a feature
Safe work disappears. We'd rather make something that divides opinion than something everyone forgets. If it makes you a little uncomfortable, we're probably on the right track.
Founder
Adriel Hernández
Creative Director & Founder
Adriel Hernández founded WackyMu after a decade working across advertising, editorial, and product design — first in New York, then back home in Miami. He's drawn to projects that sit at the edge of what a studio is supposed to do.
His work spans visual identity systems, large-format campaigns, commercial photography, and one-of-a-kind physical objects. The common thread is a refusal to treat any medium as more legitimate than another.
Want to work together?
Tell us what you're building. We'll tell you if we're the right fit.